About Naturally 4 Paws

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Our Business Purpose & Story

Naturally 4 Paws is not just another “store”…  our goal is to provide you with a unique shopping experience. We strive to be a fun, friendly and educational place to visit for both you and your furry best friends.  We are not here to just sell products... we offer trust, knowledge and confidence that the products you find here are the very best available.   

Naturally 4 Paws was created to become a total health store for pets.  We carry only the healthiest foods, treats, supplements, and grooming supplies along with a unique and dynamic assortment of toys and accessories.  If we are not comfortable feeding or using a product on our own fur-kids, you will not find it on our shelves.  

In June 2006, we opened our very first retail location with healthy options for dogs, cats, small mammals (guinea pigs, hamsters, rabbits, etc), and fish.  We no longer have an aquatics section, but our Silverdale location still has a small animal and home farm section.  Our current focus is on healthy, innovative products and services for dogs and cats!

In November 2009, we opened our 1800 square foot Training & Events Center.  We have teamed with three incredible, professional local dog trainers to offer a range of classes from basic obedience up through competitive obedience and pre-agility.  Visit our Training Center page for complete details.

Noels on the Spot also offers both canine and human massage therapy sessions in our Healing Den!

In April 2011, we opened the area's only Natural Grooming Salon.  We have four friendly, professional groomers with over 40 years of combined industry experience.  We use only 100% natural grooming and cleaning products that contain no soaps, detergents, dangerous sulfates, harsh chemicals or overbearing perfumes.  In addition to our basic grooming package, you can treat your furry friend to an organic upgrade from Oregon! 

In February 2017, we acquired a wholesale pet bakery in Marysville, Washington and moved it down to Silverdale to create our own private label treat line... Paws Gourmet Bakery.  We now bake whimsical decorated treats along with wholesome bulk cookies in an effort to provide the freshest and healthiest pet treats available.

On June 22nd, 2019 we opened our second location in Poulsbo, Washington.  While our Poulsbo store doesn't currently offer any services (like grooming or training), we do have a unique in-store kitchen where we make fresh products like jerky, bone broth, and cookies from locally sourced ingredients.  Our Poulsbo location is focused on fresh and raw products presented in an organic boutique environment with the best possible customer service.  Bring in your furry friend to sample what's made fresh today!

In August 2021, our Silverdale location was forced to move out of our previous location due a change in property ownership and direction.  In September 2021, we opened our "Pop-up" Retail store, Training Center, and Grooming Salon in a temporary space in Clear Creek Plaza. 

In June 2022, we unveiled Phase 1 of our beautiful new Pet Enrichment Center.  Our new facility has over 7,000 square feet of retail shopping, a 3,500 square foot Training Center, a 1000 square foot state of the art Grooming Salon, and our 4000 square foot wholesale pet bakery.  We can't wait for you to come and see it for yourself!

Our History


Long ago in a land far, far away….  we used to feed our beloved Shetland Sheepdog, Goephyr, with a national brand of dog food (whose name has been withheld to protect the not-so-innocent) sold at local grocery stores. At the time we didn’t know any better.  When Goephyr developed Cushing’s Disease we immediately started researching the pet food industry and what we learned about the ingredients in that bag shocked us! 

Goephyr’s food was filled with artificial and unhealthy ingredients, cooked at a temperature that destroys most of the nutritional benefits, and likely was a major contributing factor to his disease.  We were aghast, ashamed and vowed that none of our future friends would be subjected to such low quality food.

Naturally 4 Paws is locally owned and operated by two Seabeck residents who got tired of long road trips to find good quality products for their three new family members (Rascal, Rusty and Rowdy).  So we opened our own store in Silverdale to provide our local community with the best the pet industry has to offer.

Although we appreciate the efforts of the mega-national chain stores and the boom they’ve helped to create in the pet industry, they don’t focus on all-natural, holistic, or raw food products, nor do they have the education and knowledge base required in the world of animal nutrition.  So we created a "Pet Health Food Store" and vowed to provide the best customer service environment possible. 

We also decided to focus on community education and outreach.  How many other loving pet owners (like we once were) are out there feeding their best friends food that isn’t healthy for them?  Animals that are fed a natural, healthy diet live longer and happier lives; have fewer behavioral problems, and visit the vet’s office much less frequently (don’t get us wrong, we love vets…  it’s just that we want our visits to be limited to regular check-ups with a clean bill of health and not for emergency visits or long-term terminal illnesses). 

Although holistic and raw foods do cost more than those “big store” brands, the savings are realized through stronger, healthier and happier companions, which in turn means less expensive vet visits.  We ran across a startling statistic that states that the average dog owner will spend over $15,000 during the course of their pet's life.  Of that total, over $11,000 typically goes to vets for treatments of diseases, allergies and terminal illnesses.  We surmise that spending a little more on a healthy diet will actually save money in the long run...  and making our fur-kids healthier and happier at the same time.  And isn’t that the goal of all animal lovers?  

We hope you will come in and visit our store.  At Naturally 4 Paws, animals are not just pets, they are part of our family and our focus is on enriching that bond between you and your animals.

What Our Customers Say

We love all of our local pet parents from Poulsbo and nearby areas including Suquamish, Kingston, Breidablick, Port Gamble, Hansville, Indianola, Keyport, Bainbridge Island, and more!

Come visit our pet supply store in Poulsbo, WA specializing in quality food, treats, and supplies for cats and dogs.